For an eco-minded grocery brand we designed a kraft paper bag that could double as the packaging and the billboard. The brief was to cut plastic without losing the sense of care customers associate with the shop, so we worked entirely in uncoated stock and a single soy-based ink.
A simple line-drawn pattern wraps the bag and ties together the wider range of paper packaging we produced. The result lowered material costs, met the client’s sustainability targets, and gave the brand a recognizable look people happily carry through the street.
