Project Example 1 – Paper Pouch

This kraft paper pouch was created for an artisan dry-goods brand that wanted packaging as wholesome as the product inside. We chose an uncoated recycled stock and a single-colour print so the design would stay affordable, recyclable, and warm to the touch. The layout balances a bold logo lockup against plenty of breathing room, with clear panels for ingredients and story copy that customers actually read. We tested the artwork at real scale to make sure type stayed legible on the textured surface, and refined the seal and gusset so the pouch stands neatly on shelf. The finished design now spans the brand’s full range of pantry staples while keeping a consistent, honest look.

Project Description
Eco-friendly kraft pouch packaging for an artisan food brand, built around recycled stock and single-colour print. We designed the layout, set the type for a textured surface, and prepared production-ready artwork.
Project Details
- Client: UpSolution & ThemeForest
- Date: October 26, 2016
- Category: Illustration
- Website: impreza-landing.us-themes.com
Project Participants
- Art-Director: Alexander The Great
- Designer: Pablo Picasso
- Developer: Charles Darwin
- Manager: Christopher Columbus


