This project covered the swing tags and product labels for a small-batch lifestyle brand. We designed a flexible label system that scales from a tiny price tag to a full hang tag, all sharing one typographic voice and a soft, confident color story.
Each tag is printed on recycled board with a punched hole and natural twine, adding a handmade touch at almost no extra cost. The system kept production simple for the client while making every product on the rail feel considered and on-brand.
